SYNC Software Brand Identity
Identity • Packaging
SYNC Software is a suite of business software that performs and automates a wide range of business and administrative functions for several industries in the Philippines. I was given the task of creating a brand identity system that is flexible enough to accommodate the brand’s variants across different platforms.
Keeping in mind the changing face of information technology and data management, I designed a visual system that is friendly and universal. I applied the concept of ‘yin and yang’ to the logo per client’s request and in view of the family company’s adherence to tradition. This became a golden opportunity to communicate the SYNC brand values of ‘simplicity’ and ‘harmony.’
