Huggies Illustrations by Proud Creations
Huggies Hugbear hugging the packaging and various nappy illustrations
Huggies Hugbear hugging the packaging and various nappy illustrations
This was a project that stretched over a couple of months in the end of 2009 and beginning of 2010 working together with Ogilvy JHB. The first illustrations was the nappy illustrations. The objective was to depict the ease of use, the natural comfortable shape, the technical advantages and technology to keep your baby dry. This was used in magazine ads and also placed on the packaging.
The second part was to recreate the "Hugbear" mascot. To make him cuddly and 3D hugging the packaging. This was later used in the TV commercial as well.
The last part was illustrating the Huggies wipes which was used in various print media.
The second part was to recreate the "Hugbear" mascot. To make him cuddly and 3D hugging the packaging. This was later used in the TV commercial as well.
The last part was illustrating the Huggies wipes which was used in various print media.
Sample of a completed magazine ad for Huggies Gold.
