university project: co-branding, logo design, publication, editing, posters, guerrilla marketing.
topic: social sensitization - poverty vs luxury
Budapest Metropolitan University, 2022
consultant: Gosztom András
I chose Nanushka (Hungarian fashion brand) as a co-brand. my goal is raising awareness to poverty. our society lives in a consumer culture, we spend a lot of money on our belongings.
the aim of this campaign is helping people in need, draw attention, and get in touch.
as a charity campaign, this also helps people to get rid of their unwanted clothes, and as a result, there are less textile waste.
to convince people to help, the campaign offers free shirts (customized) if they're giving away their old clothes - therefore, the campaign advertises itself.
as a guerilla marketing, I chose to place hangers all over the city, where people can donate their clothes and hang them up.
dare /latin/ [v] - to make someone have something, to offer, to pass, to give from the heart
dare /english/ [v] - to have the courage to do something, to be brave enough to do something extraordinary
