BRAND FOUNDATION AND VISUAL IDENTITY
Happy Ellie restaurant branding
Happy Ellie is a restaurant that serves high-quality and tasty fast food. Everyone is welcomed into the world of happy ellie because of its friendly, playful, and storytelling environment. The restaurant has an engaging experience where Ellie is incorporated in all the brand touch points, allowing the brand to carry on two voices: A voice that is friendly and welcoming and another that’s mischievous and playful. The visual identity that was created captures what Happy Ellie is all about.
Graphic design: Raghda Moataz
Arabic logo design: Mohamed Sharaf
Creative director: Mohamed Sharaf
Studio: Sharaf Studio
Client: Happy Ellie Co.
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