When businesses think of B2B marketing strategies, the first thing that comes to their mind is direct and outbound techniques, i.e., the messages you can send to your clients and prospective buyers. From this perspective, the goal is to be compelling and persuasive enough that the audience responds and engages with your services. These techniques certainly might have a place in your marketing tool belt for B2B marketing. But, the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed.
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