Italy is worldwide known for food and fashion (and for the Mafia, of course).

As it happened in the late XIX century and in most XX, in last years, people are moving from Italy to other countries, to find a job, to build a life.

The concept for this serie of advertisement images is: Italy exports something more than good food and fast cars. Overall, it exports persons.

In this sense, to criticize the management style that led to this situation, I thought to put some dress labels on the workers. This campaign would be a celebration for italians abroad too.

I would like to highlight that these pictures are merely a no profit creative exercise and I don't mean to break any copyright.

The internet url is a fake too: it refers to the italian expression "La fuga dei cervelli" - The brain escape - (the social phenomenon that consists in mass migration of high educated youth from Italy to other countries).