Visual identity for
MAREDEUS YACHTS
Task: creation of a visual identity for a yachts selling and detailing company «Maredeus Yachts».
Brand’s mission: creation of premium and comfortable service for yacht’s owners and buyers.
Brand’s core: status premium yachts that emphasize the leadership qualities and superiority of their owners, give them a dream, recognition and perfection. Made by craftsmen with many years of experience.
Metaphors:
Steering wheel - leadership and independence, the ability to keep everything in your hands.
Crown - premium and superiority of our yachts.
The guiding star - client's dream comes true.
Steering wheel - leadership and independence, the ability to keep everything in your hands.
Crown - premium and superiority of our yachts.
The guiding star - client's dream comes true.
Semantics:
Brand name inscribed in a circle. The letters imitate the axes of the steering wheel. Above - a crown, also repeating the shape of the steering wheel. An additional element is a star in the center of the circle.
Character:
Strict forms and font, outline and simplified. Two colors + active gradient that imitates the depths of the sea.
To create a gradient, the Freeform gradient tool was used, placing the corporate colors in random order.
