Guerilla tactic
Guerilla tactic
Guerilla Tactic:  Will be in high traffic areas and it will consist of digital screens that are seen blank, but actually have a specific kind of screen on them. There will be a podium with a pair of Oakleys on them and these glasses will also have a specific kind of lens on them and when worn the wearer will be able to see what the screens are showing. 
Oakley campaign
Published:

Oakley campaign

To create a mini campaign for Oakley that includes print executions and a guerrilla tactic. Specific to the prescription glasses. Target men and Read More

Published: