Client: LUMI Vietnam Joint Stock Company

Field: Smarthome

Location: Hanoi

Implementation category: Brand identity design

LUMI VIETNAM

Lumi Vietnam - a pioneer in research, development, production and supply of smart electrical equipment products, smart home solution packages - smarthome made in Vietnam. 

Owning the technology and outstanding researching ability, Lumi has affirmed the leading position on the market by constantly improving existing products and keeping up with the largest technological trends and continually integrating with the strongest tech companies in the world such as Apple, Google, Amazon and so on. 

DESIGN IDEAS

The identity lines of LUMI have been developed by ATH from the image of the moon orbiting the earth. Each new identity line will represent the core philosophies and values ​​that the brand pursues. It is the parallel development of two factors "Comfort" and "Aesthetic". It will always shine, continuously develop to bring convenient products for life, for each family to create a good, modern life and meet the standards of truth - goodness - beauty.

DETAILS 

Lumi - short for the word Luminous - shine. Keeping the brand story, brand philosophy in a new form, changing from orange circle to dark green circle to suit the high-end customer segment, minimalist in color and lines.

Typo LUMI was also redesigned by ATH with strong, seamless, flexible and consistent characters.

- The circle has a check point opening 45 degrees upwards, like a face always looking to the future, light. 

- The slim lines become firmer and stronger, as if implicitly affirming the business on its new journey of maturity as well as having firmer steps.

- More importantly, ATH and LUMI have created a set of brand identity standards that fully meet the requirements for a new direction with many suitable digital communication platforms.