agoda's Brand Mascot Concept.
with Fiverr and agodaAgoji represent the family member each and every customer is. The design shows a unit of Five individual family members with a loving bond but vastly different ideal travel plans! Unique in personality, appearance, and activities they would like to do, these characters remind you how fun it is to travel and experience the world together, as family, friends or even strangers.
Pose A_2D
Pose B_2D
Pose A_3D
Pose B_3D
Every one of us travels as an individual, with different goals in mind, a different perspective on the world and different personal wishes to fulfil. Agojis come to life as the travellers we see ourselves as.
Each Agoji has a unique style and color, so they represent a diverse community of travellers from all around the world. The design focuses on expression and individuality, so they will be recognisable throughout many different campaigns. The Agojis represent all of us, because every single person in the world is a member of a family but also an individual.
The design shows a unit of Five family members with a loving bond, but vastly different ideal travel plans. Unique in personality, appearance, and activities they would like to do, these characters remind you how fun it is to travel and experience the world together, as family, friends or even strangers.
Character Proportion
Business Son “Marc”
I always get inspired on business trips to dream bigger, not just in work but in my life.
Father “Fred”
My new retirement hobby is exploring good food around the world. Both with friendly strangers and the people I love!
Dog “Rory”
Every day is a good day to stop and smell the roses. And then go on an adventure.
Mother “Jackie”
The best way to pack trans-seasonal clothing when going on multiple trips? Get more Suitcases!
Adventurer daughter “Wendy”
What a day! Celebrating my birthday halfway across the world isn’t lonely at all with these wonderful people I met on my trip.
Mark Character Design Expression sheet
Fred Character Design Expression sheet
Rory Character Design Expression sheet
Jackie Character Design Expression sheet
Wendy Character Design Expression sheet
