The SuperPaper Munich is a medium focused on young, motivated and joyful citizens. The Paper delivers articles and information to the life in the city in the categories of Party, Clubs, Fashion, Art, Music, Film, Cinema, Concerts, and Theater.
Founded in 2009 in Munich has the company published in June 2013 their already 44th issue. The paper is financed just through advertisement. The user has not to pay anything to get the content. Free of Charge. The monthly appearing city paper has a number of 15.000 issues copies.
Through Bruno Velloso the company came in contact with the University of Applied Science Macromedia and was looking forward for a co-operation. The core purpose was to analyze and improve the current online presentation of SuperPaper and to come up with new solutions for the future development. The main goal was also to develop a new online strategy.
For a better understanding of the SuperPaper was an analysis of the printed issue necessary. The analyzed parts included the categories articles, layout, design rules, advertiser and images. After that the focused was analyze the status qou of the website. With this source of both fields the offline and online medium were compared.
