I've been working on a project focusing on young people's consumption of alcohol. During city trips, the consumption of alcohol by young people can be very problematic, as every year there are cases of young people who go seriously wrong during city trips.
Mocking Shaker will therefore sell an alcohol-free alternative to young people in the city and nightlife. It will sell 'mocktails' aimed at the target group of young people aged 16-21. For the project, I designed can labels for their mocktails that exude a 70s aesthetic that is with in the target audience.
In addition, I have designed a logo as well as a website, and in addition to I've created post for Social Media as well as posters, factory sign and branding on company car.
In stores, the products will be placed together among their competitors in the target group such as Somersby, Shaker, Breezer and Smirnoff Ice.
In stores, the products will be placed together among their competitors in the target group such as Somersby, Shaker, Breezer and Smirnoff Ice.
Mockups:
- 330 ml 3 cans: <a href='https://www.freepik.com/psd/soda-mockup'>Soda mockup psd created by mockupguy2 - www.freepik.com</a>
- 500 ml 3 cans: <a href='https://www.freepik.com/psd/soda-mockup'>Soda mockup psd created by mockupguy2 - www.freepik.com</a>
- Liggende 330 ml cans: <a href='https://www.freepik.com/psd/soda-mockup'>Soda mockup psd created by mockupguy2 - www.freepik.com</a>
- Individuel 500 ml cans: <a href='https://www.freepik.com/psd/soda-mockup'>Soda mockup psd created by mockupguy2 - www.freepik.com</a>
- Individuel 330 ml cans: <a href='https://www.freepik.com/psd/soda-mockup'>Soda mockup psd created by mockupguy2 - www.freepik.com</a>
- Instagram: <a href='https://www.freepik.com/psd/instagram-frame'>Instagram frame psd created by s.salvador - www.freepik.com</a>
- Facebook: <a href='https://www.freepik.com/psd/facebook-phone'>Facebook phone psd created by syifa5610 - www.freepik.com</a>
- Posterboard: <a href='https://www.freepik.com/psd/outdoor-poster'>Outdoor poster psd created by rawpixel.com - www.freepik.com</a>
- Factory sign: <a href='https://www.freepik.com/psd/wall-branding'>Wall branding psd created by user17882893 - www.freepik.com</a>
- Company car: https://graphicburger.com/panel-van-mockup-psd-6-angles/
