I'll let the work speak for itself in this case. However, I will say that this campaign was the most exhilirating to work on. I, like millions of others, have a very special place in my heart for this show. So coming up with great, engaging content and expanding the story of Arrested Development to the digital world that didn't exist when the show first aired in 2003 was a labor of love. It had everything:

Insertmeanywhere.biz: an acting portfolio site for Tobias Fünke. A former therapist, current "actor" that is looking to get in with James Cameron by giving the acclaimed director and fans the ability to comp him into any scene. Social media blah blah blah. Buzzz blah blah. Video views blah blah. But most important: plenty of sexual innuendo. The site launched through the Arrested Development subreddit from Tobias's personal account, which had a history of unusual and telling upvotes and comments. Check it out at user Blumn.

We even created a splash page for some of Tobias's recent work for ManGO Juice — "It's like having a Man Go in your mouth."

The social campaign included a fan marathon, fan awards, a poster hunt in NYC, polls, a massive quiz for Bluth party boxes, reactive posts, a chance to have Ron Howard narrate your tweets and much more.

Fakeblock is a real-world incarnation of an app that George Michael becomes famous for in the show.