Duru Shower Gel Industrial Design
Orhan Irmak Tasarım was asked for a complete make over for Duru Shower Gels. As a full time industrial designer at Orhan Irmak Tasarım, I designed the PET bottle and PP cap.
The project began with the industrial design of the shower gel bottle and the cap. As the target group is mainly women, a feminine look was aimed. Thanks to the bottle’s curvy shape, the new design created a form that doesn’t slip out of hand and that is easily gripped as well.
The cap design was created in a way that reads as the Duru logo when looked from above and the logo was placed as an embossing. In this way, an authentic detail that the brand can own was created. Along with this, the wide cap design presents an ergonomic solution making it possible to open and close in the shower using only one hand.
Duru Shower Gel on market shelves.
Creative Direction: Orhan Irmak
Industrial Design: Göksu Yılmaz
Graphic Design: Sofya Özbozkurt
Client: Evyap
Brand: Duru
