It's a fantastic sensation whenever my words is turned into a graphic design. Every time, it looks as though the Fairy Godmother of Graphics swept her magic wand over my drab Google Doc.
But the creative process calls just a little more than just faith, trust, and pixie dust, as any experienced graphic designer would attest. Instead, it requires a blend of abilities and a dedication to the fundamentals of graphic design. To learn the guidelines that Brafton's internal design team adheres to for each project, we spoke with them.
Approach Design as a Communication Process
Know Your Brand Voice and Your Audience
Present 3 Graphic Design Options to Your Client
Keep Your Color Palette Simple
Avoid Using Colors That Clash
Embrace White Space
Create a Visual Hierarchy That Supports Your Main Message
Remember the 7 Principles of Design When Creating a Layout
Choose Simple, Readable Fonts
Don’t Design a Logo Without Really Understanding the Brand
Ensure Your Logo Design Is Recognizable at Any Scale
Always Be on the Lookout for Graphic Design Inspiration
Professionals who practise graphic design produce visual content to convey messages. Designers utilise typography and images to fulfil the individual demands of users and concentrate on the logic of showing pieces in interactive designs to maximise the user experience by utilising visual hierarchy and page layout approaches.
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