Think* Book
Creative Direction
The Think* Book is a playful "brand-centric" portfolio, designed to be a "leave-behind" at new business presentations, RFPs and official meet-and-greets. It was created for two purposes. First, to incite creative curiosity, provoking clients to stop for a "playful" moment and think about their brand in different, unconventional ways. And second, to showcase potential new clients the creative chops behind an up and coming advertising agency.
Most importantly, this “idea book” is a chance for the agency to show “how through art, we can transmit messages that do more than stick. Messages that move people to act for their own benefit.” This book features "out-of-the-box" print ads meant to stimulate and inspire, not to mention, remind folks how imagination and creativity are what keep brands fresh, relevant.
