MODD is furniture for playtime. Our task was to develop a brand concept to shout about the product, and position MODD as a leader within a growing market of play-furniture.
From fairytale forts to squishy rocket ships, living-room robots and story-time caves… MODD is made for imaginations! – The brand message is simple and warm, it points to a young audience, and reflects how a MODD can be transformed – you just need to add some imagination!
In addition, we developed the MODD name – echoing the chunky and modular attributes of the interlocking couch segments.
We also expanded the brand across social channels.
