STORYBOARD ANIMATICS FOR CALTRATE A series of 30s storyboards I created for Caltrate's TVC featuring women in their 30s and above doing different chores while suffering with joint pains. The task is to create an animatics that's why I made sure to keep the characters' facial features and limbs on different layers so that the animator can animate each part separately.
FLAGS 30s Story of a 30+ and 50+ woman fixing the faucet and selling plants online while struggling to keep their joints healthy. Red flags pop up on their joints to cue the joint pains. With the help of Caltrate, they can lift objects and do chores without a worry.
TAPANG 30s This is the story of Shiela as a delivery rider. As a hardworking mom, she pushes herself to deliver food to different cities - causing back and wrist pains. With the help of Caltrate and her mom, Shiela became more active and strong.
TULOY 30s Featuring a mom and grandmother struggling to play with their kid. With the help of Caltrate, their joints and muscles strengthen so they can bond freely.
