I enjoyed working with Fecon to visualize the Customer Journey and Application Road Map for their new website.

Fecon is the industry-leading manufacturer of durable land clearing equipment. The Customer Journey highlights the process of both customers and dealers from initial search through sale and service for their mulching equipment. The road map sits front and center on the new homepage and displays categories of use cases for each of Fecon’s forestry machines.

The map is fully interactive and animated.  I animated the heavy-duty machines to move as a customer hovers over each category. To optimize for both desktop and mobile (access is about 50/50), I  created a horizontal and vertical version of the map that toggles on a break automatically. The developer requested that I make an organic edge for the desktop version so the map can sit against a light background and fit seamlessly into the website design.