Agency: ( anónimo )
Creative Direction: Benjamín Pedrero
Art Director: Mario Carbajal
Copywriter: Rodrigo Ramírez / Jorge Valencia
Copywriter: Rodrigo Ramírez / Jorge Valencia
Client: Behr
The most beautiful colours are in nature, so we decided to create a line of paintings that preserves it together with Fundación Selva, an institution committed to the protection and preservation of the wild animals of the Lacandon Jungle and its ecosystem. Each color palette of this line maintains the exact tones of one of the species and the purchase will be destined to preserve it. In this way we make sure to keep the species that make this life full of color.
Idea Board
Print proposal
POP Display
