This project is on marketing Renault Duster in india through an all-India rally.

Our concept is based on the four elements of nature and how Duster being a car can withstand all the elements. The rally followed a TSD(time, speed and distance) format, starting and finishing at Nagpur. We divided the route aacording to the terrain and weather, for example: West of India is the Fire Zone because its dry and hot. We decided to give some tasks to the contestants which highlights the features of the car. 

We have marketed this rally through Billboards, apps, video, social-media.