![Brand Design brand identity identidade visual identity logo Logo Design Logotype psicologia typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/809302149722667.6321c62b35390.png)
PT
Inaê Benchaya é uma psicologa especializada na saúde hospitalar, também é professora e psicoterapeuta. Localizada em Curitiba, ainda não possuía uma identidade visual consistente, o que tornava o processo de divulgação e ampliação de seu negócio uma tarefa difícil.
A vida escreve por linhas tortas, conceito criado com o intuito de aproximar os pacientes, conduzindo-os para uma aceitação da realidade. Muitos dos pacientes residem em hospitais, a psicologia paliativa se torna um grande aliado na busca por um sentido, já que geralmente estas pessoas estão passando por um momento de vulnerabilidade, apoiá-las verdadeiramente, com empátia aliada a ciência psicológica podem causar grandes impactos positivos.
A vida escreve por linhas tortas, conceito criado com o intuito de aproximar os pacientes, conduzindo-os para uma aceitação da realidade. Muitos dos pacientes residem em hospitais, a psicologia paliativa se torna um grande aliado na busca por um sentido, já que geralmente estas pessoas estão passando por um momento de vulnerabilidade, apoiá-las verdadeiramente, com empátia aliada a ciência psicológica podem causar grandes impactos positivos.
EN
Inaê Benchaya is a psychologist specializing in hospital health, she is also a teacher and psychotherapist. Located in Curitiba, it still did not have a consistent visual identity, which made the process of publicizing and expanding its business a difficult task.
Life writes by crooked lines, a concept created with the aim of bringing patients closer, leading them to an acceptance of reality. Many of the patients live in hospitals, palliative psychology becomes a great ally in the search for meaning, as these people are usually going through a moment of vulnerability, truly supporting them, with empathy combined with psychological science can cause great positive impacts.
![Brand Design brand identity identidade visual identity logo Logo Design Logotype psicologia typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/735bb0149722667.633095fe39baf.png)
![Brand Design brand identity identidade visual identity logo Logo Design Logotype psicologia typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/95fded149722667.633095fe37171.png)
![Brand Design brand identity identidade visual identity logo Logo Design Logotype psicologia typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8de372149722667.633095fe36462.png)
![Brand Design brand identity identidade visual identity logo Logo Design Logotype psicologia typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/97134c149722667.633095fe37e24.png)
![Brand Design brand identity identidade visual identity logo Logo Design Logotype psicologia typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e00682149722667.633095fe3839e.png)
![Brand Design brand identity identidade visual identity logo Logo Design Logotype psicologia typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/524b8e149722667.633095fe38eb0.png)
![Brand Design brand identity identidade visual identity logo Logo Design Logotype psicologia typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6997a5149722667.633095fe3a178.png)
![Brand Design brand identity identidade visual identity logo Logo Design Logotype psicologia typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d62f1a149722667.633095fe38900.png)
![Brand Design brand identity identidade visual identity logo Logo Design Logotype psicologia typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e241e3149722667.633095fe39573.png)
![Brand Design brand identity identidade visual identity logo Logo Design Logotype psicologia typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/76f3c2149722667.633095fe37802.png)
![Brand Design brand identity identidade visual identity logo Logo Design Logotype psicologia typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1f48ef149722667.633095fe36ad0.png)
![Brand Design brand identity identidade visual identity logo Logo Design Logotype psicologia typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/baaf87149722667.633095fe35dbe.png)
![Brand Design brand identity identidade visual identity logo Logo Design Logotype psicologia typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/443917149722667.63309703203dd.png)
![Brand Design brand identity identidade visual identity logo Logo Design Logotype psicologia typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bde686149722667.633097031f98e.gif)