Develop new packaging for the IMBO range and re-energise the category. The packaging needs to grab attention, be vibrant and invigorating. The category lacks vibrancy and products are very similar to each other. Keep in mind the brand essence: Simply Amazing.

IMBO prides itself for being versatile just like the people of South Africa. Rich in culture, language and versatile personalities. There is an IMBO product for everyone and every dish. Versatility of cultures and IMBO can be shown through the use of vibrant patterns.

KEYWORDS: Patterns, rainbow nation, versatility, vibrant, generous, everyday, traditional.