Challenge
The goal of this project is to design a new brand identity for PIVOT, an architectural cooperative.
Insight
My inspiration comes from the essence of this architectural cooperative and the meaning of the word PIVOT itself. I combined these two levels of understanding to come up with this idea, which is formed through the diverse combination of modules in three-dimensional space.
Outcome
The design of logo represents the basic form of architectural design. The rotation of different letters in the logo and the connection between letters represent the meaning of pivot itself and the unique working mode of this architectural cooperative.
