Mouvlaine Campaign
Lebanon memories in your arms wherever you go!
The bustling streets of Beirut, the mountain's quiet nights, the warm Baalbek sun, and the charming nature of Lebanon, are places that tell the story of those who passed through this land. A land that held so many wonderful memories and times that no matter how far away we are, it remains in the heart!
Mouvlaine bags are one of these beautiful stories. They were made with hands that showed the wrinkles of time, and the warm hands of mothers who, despite all they went through, showed unparalleled strength.
Mouvlaine is an emerging brand, which relied on the art of crochet in its designs, which is one of the traditional arts in Lebanon. So that Mouvlaine relies in its production on the hands of women who resisted and stood on their feet despite all the setbacks and crises they went through in Lebanon, and this work was a source of income for them and their families.
What distinguished this work is it’s based on a team that harnessed its capabilities for free to help these women, starting from the idea, to the design, in addition to the content of social media platform because in the end, all the memories take you to Lebanon.
Client: Mouvlaine
Art Director & Design: Hicham AlHajj
Arabic Copywriter: Marwa Sogati
English Copwriter: Johaier Al Marshdi
Photo-Retouching: Wissam Khoury
Photographer: Mohamad Ramadan
Brand Strategist: Nour El Meouche
