" Alter " is a construction consultancy company. This was a branding project, that started off with the brand naming, then logo and the full brand manual. Both bold and professional were the two main aspects to respect while designing the logo, which is why I went for a bold sans serif font to show as well modernity. The break in both A,L and T were to showcase the idea of build through solids and voids.

This project was under the supervision of Blitz, creative agency based in Cairo, Egypt.

Alter as a word chosen for two main reasons, one because it meant change in a significant way and two because it was also short for Alternative which was one of the main aspects for this brand, as they were always looking for new sustainable ways to use while building.