This spec work was part of a pitch to help Nikon develop a multi-channel campaign to launch the camera that would create a connected consumer experience with the brand. The concept for the camera's product detail experience allowed visitors to explore information about the camera.

The site also featured a concept for an artist residency program created by Nikon called Me, by Me. The program that featured influencers and content creators to help demonstrate the quality of content created with Nikon's new camera as well as the freedom of expression afforded by the camera's features.