ROVR
Brand design
ROVR is a global stage where music diggers get instant access to unique, handpicked, alternative content, 24 hours a day, 7 days a week. It's a new kind of music platform designed to bridge the gap between a global community of music lovers and all the quality influence they’ve always been looking for.
The idea for the brand identity was built around an idea of a printed music box. The grid, circles and flexible layouts are the core. The logo was a subject to a few corrections, but didn't change from the original design. Additional form of the logo was added, so that it can be used within grid-based flexible layouts.
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/09e71f150569251.6385ae6cc752a.gif)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a804bf150569251.638387f7c9ce9.png)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dffaa8150569251.6385fec77e621.gif)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3b6794150569251.63837cdce63d1.png)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ad73db150569251.6385b62e1e872.gif)
Typography & color make
the brand stand out.
Strong typography was crucial for the brand. I decided to use a modern gothic font for the main headlines. An important brand message had to be carried out as if it was to be carried on a banner.
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/778014150569251.6380bebcae007.png)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/013e9a150569251.6380bebcb8145.png)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/14a254150569251.6380bebcb549e.png)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e45114150569251.638387f7ccedf.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/04f1a6150569251.641403ff66aba.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/e7a30b150569251.641403ff67d6c.gif)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8c4eb6150569251.6380bebcaf62b.png)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/355484150569251.6385ff8612ac8.gif)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3c05fb150569251.638387f7ca912.png)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7369b5150569251.6380bebcb3f76.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/70ad84150569251.641403ffdfd7d.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/b6f68c150569251.641403ffdf289.gif)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/09b1d7150569251.638387f7cc1d4.png)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/74f623150569251.6385efde400e0.png)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/966c34150569251.6380bebcb2859.png)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e2e96e150569251.6387056a9114a.png)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bf46b9150569251.638387f7cb64a.png)
Bold in-app
branding experience
A big part of ROVR's brand design was the digital experience. The app is a perfect implementation of the branding with a smooth user experience delivered throughout.
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a9156b150569251.63870fd89c763.png)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b00d0d150569251.63871e781da74.png)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ce8a52150569251.63871bdd6f41d.png)
![Brand Design brand identity music Radio typography visual identity branding logo Poster Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e0478c150569251.6386fd7fde282.gif)
Talk to us about
your brand.
Project credits:
Art Direction & Brand Design / Natalia Żerko
Graphic Design / Bartosz Buszkiewicz & Dawid Sobecki
Product Design / Szymon Michalczyk
3D & Animation / Jacek Janiczak
Art Direction & Brand Design / Natalia Żerko
Graphic Design / Bartosz Buszkiewicz & Dawid Sobecki
Product Design / Szymon Michalczyk
3D & Animation / Jacek Janiczak