Xiaomi is a mobile internet company that develops smartphones, apps and consumer electronics.
They command a cult-like following amongst the young in China.
Their belief? There's always a moment of insanity in our mundane existence.
They command a cult-like following amongst the young in China.
Their belief? There's always a moment of insanity in our mundane existence.
Client: Xiaomi
Agency: Grey Beijing
Executive Creative Director: Chee Guan Yue
Creative Directors: Jody Yeoh, Heng Yee Sin, Hwee Chong Chan, Lei Peng
Copywriters: Lei Peng, Scarlett Yan, He Xiu
Art Director: Heng Yee Sin
Producer: Sean Ma
Director: Alfred Hau
Production: Offlohi
Post Production: Ping Pong
Audio Post Production: Play Music
Creative Services: Jane Li
Executive Creative Director: Chee Guan Yue
Creative Directors: Jody Yeoh, Heng Yee Sin, Hwee Chong Chan, Lei Peng
Copywriters: Lei Peng, Scarlett Yan, He Xiu
Art Director: Heng Yee Sin
Producer: Sean Ma
Director: Alfred Hau
Production: Offlohi
Post Production: Ping Pong
Audio Post Production: Play Music
Creative Services: Jane Li
