BOSE Sustain The Sound (Digital Campaign)

  • Sustain The Sound is a digital campaign for Bose that focuses on the Sound Link Mini, their first sustainable product made with 25% less waste.  The campaign targets Amplifers, an audience of 20 - 35 music followers about the future of  brand's sustainabiliy.  The campaign allows Amplifers to sustain sound through user interactivity.  Below are the campaign digital tatics (microsite hub, soundboard, app, wristband and print).