Brand identity is actually that very feeling we would like our audience to experience while encountering our brand.
One of the most valuable feelings is the trust gained through being present in the market within years in addition to the identity shaped in audience's mind.
Therefore, sustaining the identity is crucial in expanding a new product. In accordance with that, the customers would be able to associate with the new design based on their past experiences.
In the new design of granola boxes of Avena Brand, regarding the customers needs and using the existing uniform in the previous model, we prepared some new elements in order to promote packaging and finally the new designs had been created.