Taiwan Plus,以「多角度」、「活力」、「可塑」三大元素,建立替豐富多元的內容建立明確的指引系統。從時事新聞、生活風格、文化、科技與自然五大內容出發,作為帶給觀眾新視野的國際影音媒體平台,讓全球觀眾感受台灣活力與自信的樣貌。
以台灣為起點,面向世界。透過品牌識別動態的五個動態環節展開 Taiwan Plus 的可能性,Plus 不只是加號,而是串連起這座島嶼的支點,將台灣縮寫放置在「+」延伸出的線條兩側,讓 「 T 與 W 」 相互牽引,在軸線轉換之間展開 360 度的探索,連結「Taiwan to the world」,開啟與世界對話的新路徑。
We're creating a guiding system made with "Multi-angle"、"Passionate" and "Flexible". The contents including: Event News、LifeStyle、Culture、Technology and Nature.
Through the branding video, we're developing the possibility of Taiwan Plus.
NEWS
定位 Discover the world,轉動「+」的角度,在「News」中探索定位探索定位,藉由探測儀的形式去詮釋,在資訊汪洋中搜索重要資訊
Discovering the world.
By turning the angle of "+" searching a position. Like a detection machine, seeking information in the data sea.
By turning the angle of "+" searching a position. Like a detection machine, seeking information in the data sea.
LIFTSTYLE
交集 Meet the world,豐富「+」的交集,看見多彩的「Lifestyle」,視覺上則用交集的玩法表達,人與人之間因生活交集而產生不同的新的可能
Meet the world.
By crossing lots colour, present there's many Lifestyle. People'll meet each other and make so many different possible.
By crossing lots colour, present there's many Lifestyle. People'll meet each other and make so many different possible.
CULTURE
疊加 Enrich the world,疊加「+」的層次,象徵多元融合的「Culture」,藉由一層層流動的彩色透玻璃,來詮釋文化堆疊、累加、傳遞
Enrich the world.
By Over lapping glasses, Represent diversity Cultures adding、layering and spreading.
By Over lapping glasses, Represent diversity Cultures adding、layering and spreading.
TECH
轉化 Transform the world,轉化「+」的組合,串連起「Tech」的無限可能性,運用拆解重組不同的材質來表達產業的創新
Transform the world.
By transforming various material, To connect infinite possibility to present the industry innovation.
By transforming various material, To connect infinite possibility to present the industry innovation.
NATURE
開闊 Embrace the world,開闊「+」的視野,展現「Nature」的豐富樣貌,藉由展開飄揚的布,座落在大地上,來呈現自然的開闊,擁抱大地
Embrace the world.
By flying fabric on top of landscape, We're showing how capacious the mother Nature and it has so plentiful appearance.
Credit
客戶 Client:中央通訊社 CNA(Central News Agency)
創意單位 Creative Agency:JL DESIGN
視覺總監 Executive Creative Director:羅申駿 Johnason Lo
創意總監 Creative Director:蔡卓翰 Johan Tsai
監製 Executive Producer:巫安琪 Angela Moo
專案總監 Project Head:蔡佳穎 Chiaying Tsai
專案管理 Project Management:林志翰 Ryan Lin、關穎儀 Wingyee Kwan、黃婷鈺 Tingyu Huang
專案執行 Project Coordinator:黃品綺 Pinchi Huang
美術指導 Art Director:洪湘茹 Hsiang Ju Hung
標誌與主設計 Logo & Main Design:洪湘茹 Hsiang Ju Hung、陳施澄 Kelsie Chan、方智弘 Ivan Fang
標誌形象影片分鏡設定 Logo Animation Storyboard:齊慕夷 Morris Chi
標誌形象影片風格圖設定 Logo Animation Styleframe:JL DESIGN(齊慕夷 Morris Chi、洪湘茹 Hsiang Ju Hung)、Fluent
標誌形象影片 Logo Animation:齊慕夷 Morris Chi、林俊德 Junde Lin、劉瓅涵 Hank Liu、沃野影像 Wild Motion Design(成邦威 Bang-Wei Cheng)
音樂 Music / 聲音設計 Sound Design / 混音 Mixing / 統籌 Supervising:MUSDM
製作人 Producer:余佳倫 Chia-Lun Yue
音效 Sound Designer:cheer
人聲 Vocal:以莉・高露 Ilid Kaolo