Swiggy is planning to enter the Bike-taxi space (Similar to Rapido, Uber Moto) by launching Swiggy Bike Taxi. Swiggy Bike Taxi is the fastest and the most affordable way for daily travel. Say goodbye to traffic jams! You can use your favorite app to get you to places, quicker than any service. The app allows you to book bike taxis with the minimum wait time, maximum safety and is super easy on your pockets.

To launch this service offering, Swiggy has decided to build a promotion plan, which will act as the primary source of information for their customers.

Some of the features that the service includes are:

   1. Fastest and the most affordable way for daily travel

   2. Track Your Ride

   3. Minimum wait time

   4. Insurance By Acko for every trip

   5. 24x7 Support via Call/Chat

   6. Multi-stop bike taxi

Some basic pricing details that you can use are:

   1. Commuters can book rides between 6 am and midnight. The base fare is Rs 15, and for every km, Rs 3 is charged.

   2. No waiting charge

In order to provide a great experience to its customers and get them to try the service, they have decided to feature a one-time launch offer --30% off up to Rs.15 on the first ride

Moreover, the company wants to portray itself primarily as a bold and striking brand but also trustworthy at the same time. They want to use illustrations, icons, modern typography and a vibrant color theme for their campaign.