Scent Company's profile

Olfactive Architectures for Luxury Retail

The Fashion retailers have now perfected their techniques of in-store experience to stimulate the eyes and ears with visual displays, music, set design and elegant furnishings, which represent the personality of the brand. Today, they are increasing their focus on smell and consequently on the arts related to the signature scent and scent marketing.
 
The scenting of the store induces the customers to extend their stay, to live an experience that leads directly to brand identity, thus creating a lasting bond with the customer that continues also beyond closed doors.
 
Scent Company creates specific fragrances for retail stores and personalized olfactory logos diffused through dispensing systems that meet the needs of any type of space. As the client often wishes to purchase the retail’s olfactory logo, Scent Company offers furniture complements and accessories scented with the retail’s olfactory logo, such as rattan sticks, spray diffusers and cosmetic products.
 
 
Olfactive Architectures for Luxury Retail
Published:

Olfactive Architectures for Luxury Retail

Scent Marketing and Olfactory Architectures for Luxury Retail.

Published: