The Paleta Fest 2022 was an initiative created by the team of Revista Paleta Colombia. The purpose of the project was to reunite cool art from talented Latin American artist around the world, in a VR generated space, conceived as an art gallery. With the help of Youtube Events and Artsteps, the first edition was developed and launched in May, 2022, including a free call for artist to participate with their artwork. We were a little nervous at the beginning, because we thought nobody was going to join the event. Fortunately, some people did, and that was a happy moment for the team. We learned a lot from the process of establishing the main idea, to the planning stage and finally to the execution, that was a whole challenge. It's highly possible a brand-new version of the event will be happening in 2023 or 2024.
We chose this font family because of the clarity it offers when being visualized from large distances, even when all the content in which it was used, was shared through screens. We wanted something easy to read and solid. Barlow has been our main font for a long time, and we’re planning to incorporate it in our brand identity as a go-to font for general purposes.
We also chose Nexa as an alternative option of Barlow, for some little text blocks that required a less tall letterbox but a similar general weight and kerning.
Promo videos for social media
Made to advice people that we would be launching something pretty soon.
Pieces to open the call to artists:
1 second long videos showing a static piece, to increase the follower retention, and stimulate the Instagram algorythm to give us an increased (+900%) organic exposure on the platform.
GRAPHIC DESIGN & IMPLEMENTATION:
THE REVISTA PALETA TEAM:
REVISTA PALETA COLOMBIA