YESINO is a young lingerie brand.
The brand's mission is to show women that they don't have to doubt buying for themselves anymore!
Too often, women hesitate to buy beautiful lingerie for themselves. The brand says "no" to these doubts, but "yes" to purchases.
The name was developed based on the mission of the brand. The name contains our usual words of doubt “yes / no”, the visual solution was highlight the word “yes” on the tags through tracing paper.
The logo was created from scratch, the letter I also serves as /, for a clearer idea. Also in the media there are inserts of a handwritten font, thereby conveying proximity and direct brand contact with customers.
