During the pandemic, people worldwide developed new daily routines.
However, these routines gradually disappeared, leading to a lack of motivation.
With Cetaphil, we aimed to introduce this lesser-known brand to women in Turkey, Israel, Romania, Croatia, and Greece.
However, these routines gradually disappeared, leading to a lack of motivation.
With Cetaphil, we aimed to introduce this lesser-known brand to women in Turkey, Israel, Romania, Croatia, and Greece.
Our strategy involved partnering with a renowned face yoga expert to create the world's first routine that combined face yoga with skin cleansing.
We collaborated with numerous influencers in these five countries, promoting the routine that enhances both facial muscles and skin. As an incentive, we offered gifts to those who adopted the new routine.
Our campaign spanned two phases over three months, encompassing the creation of 72 banners, a unified content plan across five countries, and customized website designs for each nation.
The results were remarkable. Our content garnered a total of 21 million views in Israel, Greece, Croatia, Romania, and Turkey, introducing six million people to Cetaphil and their newfound daily routines.
This operation was managed from Turkey and led to a significant sales increase, particularly in Europe.
Most importantly, it established a lasting skincare routine for women in Turkey and Europe.
