Here you have one web banner and a poster that is for Hoops Elite, a basketballteam here in Trondheim (Norway). These commercials will inform people about their matches and hopefully they'll choose to support  their local basketball team. The pay-off reads "More than just a sport", where the message is that a basketball match is not just a match, but also a show. 

If you go to this link www.hoopselite.no you can se the middle banner in use ono their website.