Amazon Alexa Shopping
Amazon Alexa's team partnered with Clim Studio and Hornet to advertise their new way to shop and save on our everyday grocery shopping. Clim led the way and curated an incredible number of professionals in order to take on the project from start to finish. A creative collaboration that turned into a 30-second piece of art that combines multiple creative solutions to achieve a unique goal: Transform a complex message into a beautiful and effective campaign.
Here’s how Clim Studio created an easy-to-digest but clever film that enchants the audience:
Clim Studio is an ideas-driven animation firm and they create metaphors that are not just visually strong but joyful and smart. That's why Clim crafted a visual style that feels energetic, vibrant, and powerful. Solid colors, and graphic compositions that feel polished but raw at the same time. Combining a very editorial language with some concept-driven visual metaphors with a hint of a technological flavor (this is Amazon after all).
Bringing together the best of both worlds; CG & Live-Action.
Amazon's initial idea was to do it all in Live Action. They wanted the human touch. Live Action is amazing and gives the realness that we all are looking for but is very limited, time-sensitive, and expensive. That’s why Clim proposed to use it wisely.
They separated Rosa (the protagonist) from the rest of the elements and integrated her into the film, sometimes doing some comp-magic, sometimes using a clever split-screen method.
Split-screen does not only increase expression capabilities but it is also very stylish. It gives an editorial look which is the perfect solution when you throw some UI animation language into the mix.
Clim Studio offered a high-quality CG that feels tactile, not techie. CG gives creatives so much more flexibility than real life when it comes to animation. Changing set designs, layouts, materials, lighting, animation, camera movements, transitions, you name it! Just make sure it feels real, tactile, and a tiny bit imperfect. That’s what makes Clim Studio’s animation difficult to distinguish what is real from what is not.
We won't reveal Clim’s culinary secrets here but we obviously realized they benefit from some well-known tricks like fine texturing to increase the palpability, animating the elements with natural imperfections, and synchronizing them to make seamless and purposeful transitions. No impossible rigs, no post-production hassles, it’s like Clim Studio could do (almost) everything “on camera”.
DIRECTED BY – Clim
CLIENT – Amazon
CLIM STUDIO
Creative Director – Clim
Creative Director – Clim
Producer – Jack Alexandre
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AMAZON
Creative Director – Annie Loye
Creative Director – Annie Loye
Senior Producer – Kimberly McGregor
Art Director – Meredith Abbot
HORNET
Director – Clim
Director – Clim
Managing Partner – Hana Shimizu
Head of Production – Karen Lawler
Head of Creative Development – Kristin Labriola
Executive Producer – Ashley Monaghan
Production Supervisor – Dez Stavracos
Producer – Sarah Keshishian
FAKE STUDIO
Executive Producer – Joan Janer
Producer – Marta Antón
CLIM STUDIO
CG Lead – Federico Picci
CG Lead – Federico Picci
CG Design – Federico Picci + Everthon Estevan + Bruno Moncada
CG Animation – Federico Picci + Marcus Bakke + Amanda Godreau
2D UI Design – Ana Freitas
2D Animation – Eduardo Altarriba
Editor – Eduardo Altarriba
FAKE STUDIO (Live Action)
Talent – Rosa Maria Nokonoko
Production Manager – Carlos Pequerul
DOP – Álex Pizzi
Camera Assistant – Gisela Borbon
Focus Puller – Sergi Lafuente
Video Assist / Streaming – Jordi Subirats
Spark – Jordi Gimeno + Gabriel Arribas + Antonio Alcade
Stylist – Francisca Torres
Wardrobe Assistant – Marta Martínez
Make-up and Hair – Iris
Art Department – David Medina
Casting Director – Alejandra Alaff from Caasting
Runners – Aina Ballesteros + Pol Pastor
Catering – Rock&Roll
HORNET (Pre-Production & Production)
Scheduling – Jon Chun + Lizzy Dolce
Copywriting – Vanessa Carney
Editor – Dylan Leslie
CG Color Grading (First Pass) – Shawn King
Compositing (First Pass) – Bruno Moncada + Andrew Henrique
FAKE STUDIO (Post Production)
Flame Artist + Color Correction – Quico Noizeux
AUDIO
Sound Company – Grayson Media
Sound Company – Grayson Media
Sound Design – Tyson Kuteyi (of Grayson Media)
VO – Liana Bdewi
Music – Grayson Media
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