With existing cereals on the market typically being grain based, packed with sugar and with little nutritional value, BRAVE wanted to create a healthy, more sustainable alternative. A current over-reliance on rice, wheat and corn leaves little room for biodiversity within our agricultural system, furthering issues associated with monoculture farming.
With 4+ years experience with an already existing range of pulse based roasted snacks, BRAVE wanted to harvest the power of peas and chickpeas to create a more sustainable, nutritionally rounded breakfast.
Enter SUPER HOOPS!
Sneak peak of behind the scenes and some initial sketches
Credits:
Packaging Design: Otherway & Elliott Taylor
Art Direction: Elliott Taylor
On-Pack Product Photography: Mark Coliton & Elliott Taylor
Photography: Luke Weller
Editing & Retouch: Elliott Taylor