Elliott Taylor's profile

SUPER HOOPS Cereal


With existing cereals on the market typically being grain based, packed with sugar and with little nutritional value, BRAVE wanted to create a healthy, more sustainable alternative. A current over-reliance on rice, wheat and corn leaves little room for biodiversity within our agricultural system, furthering issues associated with monoculture farming.

With 4+ years experience with an already existing range of pulse based roasted snacks, BRAVE wanted to harvest the power of peas and chickpeas to create a more sustainable, nutritionally rounded breakfast.

Enter SUPER HOOPS!​​​​​​​



Sneak peak of behind the scenes and some initial sketches

    
    
    

Credits:
Packaging Design: Otherway & Elliott Taylor
Art Direction: Elliott Taylor
On-Pack Product Photography: Mark Coliton & Elliott Taylor
Photography: Luke Weller
Editing & Retouch: Elliott Taylor

SUPER HOOPS Cereal
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SUPER HOOPS Cereal

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