Utopia is a psilocybin (mushroom) beverage, made for microdosing. Our package design and branding aligned with the name Utopia – magical, fun, playful and euphoric. Mushrooms enhance your creativity, sense of self and allow you to have a deeper connection to the world around you. We wanted to showcase the lighter side of life with our choice of colours and illustrations. We wanted to match the choice of bright and vibrant colours with a playful typeface to enhance the sensation of euphoria and liveliness.
