Olive That! is a specialty shop that carries over 80 varieties of olive oils and balsamic vinegars, as well as items such as nut and seed oils, gourmet imported pantry items and local artisan products. They were looking for a full rebrand to better appeal to their target market of upper middle class locals who like to entertain. The project included branding and packaging design.

The new logo was designed to have a high quality feeling while still having a playful movement to it that pairs with the play on words in the brand name. The negative space of the 'O' has an olive within, and an olive brand blooms behind the text. The brand feels fresh and fun, utilizing rich photography and a bold colour palette throughout.