Mortgage
Switch To The Blue Side
The quickest conversation worthy way to talk about our mortgage switch is to literally show there’s a better side than where your current mortgage sits. The Blue Side.
The Blue Side is the right side. The side where you get to enjoy great rates with a bank that treats you the right way by waiving all the fees required for you to switch.
So we want every Kenyan with a Mortgage with any another bank to switch to the blue side
Visual Approach
Our visual style will create a series of images that take subtle jabs at the other banks. We’ll do this by taking visual ques from their identity and applying it on one half of a house set in a gloomy environment while The Blue Side will be full of light and life inviting you to leave the other side and switch to the right side. The Blue Side.
