Art Loomis's profile

Publication Design: Fishing Guide Book

PUBLICATION DESIGN:
Quick-Start Guide to Freshwater Fishing
  
BACKGROUND:
Fishing has been a way of life for me for as long as I can remember. From a very young age, my dad would take me out to the local ponds, lakes, and rivers whenever he could, and I grew to love the sport as much as he does. We started off pretty simply, using nothing but spinning rods, a single tackle box, and fishing from shore for many years. It wasn’t until I was in high school that my dad invested in a fiberglass bass boat, bringing our experience and love for fishing to an all-new level. We would take that boat out nearly every weekend from Spring until Fall for years to come, catching everything from bluegills to largemouth bass to northern pike and beyond.

It’s fun and gratifying to catch fish, but I also just enjoy being in the great outdoors and taking in the scenery and atmosphere. Truly, it’s one of the best experiences I can think of, and one that I am grateful for my dad for sharing it with me.

One thing I love about this sport is that it is easy to get into whether you have a lot of money or not. My dad and I have invested a lot of time, money, and effort into this sport because of our love of it, but truthfully, we are just as happy to fish our local ponds from shore as we are taking our boat out on bigger lakes and rivers.

CONCEPT:
I wanted to share my love of fishing with the world by creating a book that would be an informational guide on how to get started with freshwater fishing. The purpose of this book is to provide insights and basic instructions to guide someone who is completely new to the sport of fishing on how to get started, including information on the best types of gear, some of the best knots to use, types of fish to look for, and what to expect. Overall, this book is intended as an introduction to set people who might be interested in the sport but lack the know-how on the path to freshwater fishing.

TARGET AUDIENCE:
My intended target audience for this book is those who have little to no experience or knowledge regarding freshwater fishing but would like to get started and are not sure where to start.
  
Publication Cover and Internal Pages:
  
All photographs and images used within were either taken by me or created by me. Illustrations (such as the fish, knots, and weather condition icons) were created using Adobe Illustrator. Photographs of rods, reels, lures, gear, fish, and landscapes were taken by me and edited/isolated using Adobe Photoshop. The individual page layouts were created in Adobe InDesign.
Publication Design: Fishing Guide Book
Published:

Owner

Publication Design: Fishing Guide Book

Published: