THE BIG EVENT
In conjunction with World Animal Day 2022, SPCA held an adopt-a-pet event to find a forever home for stray dogs and cats. The event happened on 29 October 2022 at SPCA Selangor, and was graced by Her Royal Highness Tengku Permaisuri of Selangor and Tan Sri Lee Lam Thye. The campaign was aimed to support this event.
Cute, adorable, pedigree pets get all the attention on social media. But strays often go unnoticed. How could we get the public to give strays a chance, knowing that most people prefer pedigree pets?
THE SOLUTION
Show photos of pets that the public will love, juxtaposed against photos of strays that need their love.
THE IDEA
‘Give Love a Second Chance’ Enabled us to put strays first, one pedigree pet at time.
HOW?
With the simple act of scanning a QR code, the public could discover heartbreaking photos of strays that needed their love too.
MESSAGE
LOVE ME TOO
