SUP Hood River was created by two Hood River locals who saw an opportunity to provide summertime tourists with an easy avenue to the outdoors. The company rents inflatable stand-up paddle boards that can pack down and fit into a backpack, making transportation easy and allowing any tourist with a small rental car to explore the lakes and rivers around the Columbia River Gorge. It’s a service for families and tourists of all types who want to have a nice day exploring the local waterways. It’s also for your aunt Beverly who wants to drink wine all day and then paddle a SUP into the middle of the Columbia River and just lay for a while. 

Photography: Fletcher Hukari