A part of the western world that hasn't reached all parts of India yet, Halloween, is indeed an opportunity for Hershey's as a brand to seamlessly own and celebrate. Chocolates being an integral part of the occasion, the challenge was to make it a more indianised and long standing tradition for the brand with the audiences.
Result was a heart warming film and a campaign that spoke of the first halloween that a massive number of Indians celebrated for the first time, in 2022.
The campaign comprised of custom characters created out of the chocolates, where a symbol of halloween which is a carved pumpkin, played inspiration. These characters were central to various activities of the campaign from reels where audiences had to give their voices to these monsters to stories and profile assets.
The campaign set a benchmark for Halloween ownership and Afaqs noticed it enough to feature the work. Find the article here :
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