The Children's Montreal Foundation
The campaign promotes an interactive and dynamic approach, highlighting the importance of duality by creating memorable moments. We celebrate the friendship between 2 boys and the special bond that defines them by being… Little brats. Emphasizing that true persistence requires collaboration, it also underscores the significance of health in appreciating these moments.
Client Montreal Children's Hospital
Agence Cossette
Direction création Patrick Michaud, Mélanie Delisle, Anne-Claude Chénier.
Création Jean-François Perreault, Marc Lessard, Annick Tremblay-Meunier,
Souléman Diallo, Philippe Brassard, Étienne LeBourdais, Eric Bouchard.
Souléman Diallo, Philippe Brassard, Étienne LeBourdais, Eric Bouchard.
Stratégie Michel-Alex Lessard, Laurence Bonneville
Service Client Katherine Leftakis
Production agence 7ième
Productrice Vicki Gagnon
Production imprimée et numérique Colette Dumay, Maxime Bluteau
Boite de production Quatre Zéro Un
Réalisateur Benjamin Nicolas
Postproduction Post430
Son Cult Nation
