A visual identity for The Afterlife of the Party
Kayla Moreno is a solo musician, born and raised in California, and looking to make her way into the
industry as an alternative artist, touching on nostalgia and the ennui felt as we leave the safety and comfort of childhood, losing innocence and getting lost in the adult world.
industry as an alternative artist, touching on nostalgia and the ennui felt as we leave the safety and comfort of childhood, losing innocence and getting lost in the adult world.
Her influences include
Fall Out Boy, Cobra Starship, and the myspace emo revival of today.
Fall Out Boy, Cobra Starship, and the myspace emo revival of today.
My objective for the logo and visual identity was to mix a bit of mystic flair into her throwback aesthetic, with a swoopy, serif font and a color palette suitable for a myspace obsessed teen’s bedroom.
