After several consecutive years of working on developing the Shooster brand, the new target group was defined as 13-25-year-olds. This change in communication also required a solution with a slightly greater distance from previous campaigns.
Choosing an unexpected, and slightly unexpected art direction, the concept “obvious” brought the brand closer to the targeted group for Shooster’s spring/summer campaign.
Choosing an unexpected, and slightly unexpected art direction, the concept “obvious” brought the brand closer to the targeted group for Shooster’s spring/summer campaign.
CLIENT: Shooster
AGENCY: Pink Moon
CREATIVE DIRECTOR: Hrvoje Škurla
ART DIRECTOR & GRAPHIC DESIGNER: Kamelija Gerovac
PHOTOGRAPHER: Damir Žižić
ACCOUNT: Iva Šegedin
ART DIRECTOR & GRAPHIC DESIGNER: Kamelija Gerovac
PHOTOGRAPHER: Damir Žižić
ACCOUNT: Iva Šegedin
YEAR: 2017.
